Plumbing is a high-demand industry that also comes with high competition.
It doesn’t matter if you provide the best customer service, have the highest plumbing certification, or have lots of experience—your plumbing business will only grow if you’re consistently generating new leads.
If you’re new to the plumbing industry or struggling with getting new customers in the door, try these practical tips to generate more plumbing leads.
USE THESE TIPS TO GET MORE PLUMBING LEADS:
01 DESIGN A WINNING WEBSITE
02 CREATE AN SEO STRATEGY
03 ASK CUSTOMERS FOR POSITIVE REVIEWS
04 USE A LEAD GENERATION SERVICE OR ONLINE DIRECTORY
05 NURTURE LEADS WITH EMAIL CAMPAIGNS
06 INVEST IN DIGITAL ADVERTISING
07 START A CUSTOMER REFERRAL PROGRAM
1. Design a winning website
A solid plumbing website gives potential customers a good first impression of your business. It should tell visitors what services you offer, what areas you service, and why they should trust you with their plumbing needs.
Creating a professional website design is easy with website builders like GoDaddy and Wix. Pick from pre-designed templates, or build your own with easy-to-use drag-and-drop website design tools.
2. Create an SEO strategy
The ultimate goal with any plumbing website is to get your business found online. This is where search engine optimization (SEO) comes into play.
Investing time in SEO for your plumbing business can help you rank higher in Google local search results, get more site visitors, and receive better leads that are likely to become customers.
3. Ask customers for positive reviews
When customers search online for local plumbing services, they check what past customers say about you before investing in your business.
Five-star reviews are key to building trust with potential customers and bringing in a steady stream of leads. You can ask for reviews for your plumbing business on Google, Facebook, Thumbtack, or other business review sites.
4. Use a lead generation service or online directory
Plumbing lead generation platforms and online directories are two different ways to get your business in front of ready-to-buy customers without too much effort.
Lead generation websites connect customers in need of services (like plumbing) with the right service providers. For a small fee, plumbing business owners can bid on exclusive plumbing jobs and send quotes to prospective customers.
5. Nurture leads with email campaigns
Sometimes leads don’t turn into customers right away. Still, there’s always the potential to help fix a leaking pipe or replace a faucet for that lead down the road.
Targeting leads with email marketing can help remind them of your business and educate them about your services. The next time they need a plumbing contractor, you might just be the first person they call.
6. Invest in digital marketing advertising
Attracting new leads to your plumbing business through SEO or social media doesn’t happen overnight. For a speedy alternative, digital plumbing ads are the best way to get plumbing leads—for a price, of course.
7. Start a customer referral program
A customer referral program can encourage happy customers to recommend your business to family and friends and help you generate new leads for your plumbing business.
It’s a quick, easy, and cost-effective way to get new plumbing customers in the door.